brand guide

The rules for being one more web company on purpose.

A compact identity system for the live site: typography, color, mascot behavior, layout, and voice.

Logo

+1one more web

The mark is lowercase, blunt, and simple. The +1 symbol carries the joke: yes, another web company. This one is useful.

Color

Ink

#11110f

Primary text and deep surfaces

Paper

#f6f1e8

Warm base background

Signal

#ff6b35

Primary action and mascot details

Blue Tape

#2f6fed

Links, focus, and technical accents

Mop Water

#7fc8a9

Care, success, and Anchor support

Dust

#d8ccba

Borders and quiet dividers

mascot

The Support Sprite

Use the Support Sprite as an accent for cleanup, security, feature requests, and small NPC-style hover messages. The pixelated broom and cursor badge are core brand details. Do not use it as the main logo, and do not make it frantic. It has a shift to finish.

View animation deck

Support Sprite animations

These GIFs are stitched from six-frame movement sheets so they can be used on the website, in decks, and in social posts without losing the hand-drawn mascot style.

Pixel sweep

Website cleanup, services hover states, vague-button jokes.

Open Pixel sweep GIF View Pixel sweep transparent sheet

Request received

Contact success, feature requests, social posts about human support.

Open Request received GIF View Request received transparent sheet

Security check

Anchor Care, monitoring, maintenance, and security messaging.

Open Security check GIF View Security check transparent sheet

Typography and voice

Geist Sans for everything humans read.

Geist Mono is reserved for prices, small labels, URLs, and interface details.

Say the useful thing first.
Make the joke dry, then get back to work.
Use human language instead of agency fog.
Be honest about scope, pricing, and what happens after launch.